If you have an online business, you need to be constantly marketing yourself. Without butting your business out there consistently, your company wont last very long. This can be done in two ways. Spending money for online ads, or taking advantage of free platforms such as Instagram, Facebook & YouTube for free traffic.
In this article, we are going to show you how to grow an online business with youtube.
We will break down this topic into 4 categories.
- Establishing your YouTube channels purpose
- Creating a video uploading plan
- Executing your plan while planting seeds for long term sales
- Turning YouTube into a sales making machine
We have a lot to cover in this article so let’s begin!
Establishing Your YouTube Channels Purpose
It is important to establish a purpose for your YouTube channel. Having a purpose in place will make things 100% easier to run & manage.
Creating the purpose of your channel is simple. Just fill in the blanks in the sentence below.
The purpose of (Your Business Name) YouTube channel is to (Benefit for customer) for (Your ideal customer).
This is going to be the foundation of your YouTube channel & all of the videos you will be creating will tie back to this purpose.
Please write this down and keep it in a safe place.
Creating A Video Uploading Plan
Now it is time to create a video uploading plan. This will help reduce the amount of time it takes to think of & create a video so you can focus on more important parts of your business such as fulfilling orders or customer service.
Create a video uploading plan is much easier than you think. First you have to pick 2 days out of the week you can sacrifice some time to create some YouTube videos.
Next you want to open up an Excel or Google Sheets, and write those 2 days down 4 times giving you a total of 8 slots. It should look something like this below.
In the space next to these slots, you want to type out your video idea for that day. Keep doing this till you have your 1st month of content planned out.
When filling out this sheet, you need to make sure your videos tie back to the purpose of your channel. This will make it easier for people to understand the intent of your channel & could potentially lead to more sales once things are rolling.
After you are done completing your sheet, you are ready to move to the next step.
Executing Your Plan While Planting Seeds For Long Term Sales
What good is a plan if you do not take action on it? This is the part where a lot of people struggle & procrastinate on their first video. The best way to overcome this so you can start planting long term traffic seeds is to create a video showing your face, introducing your business & channel purpose to the camera.
Doing this exercise alone, will help you break the ice to start taking action in your video uploading plan.
What Is Planting Seeds?
I like using the term planting seeds on YouTube. Normally when you post a video on youtube, it will hardly get any views.
After 1-3 months of waiting, is when your video will start to build momentum & that seed you planted 3 months ago is starting to blossom.
Using this technique for the long run is very powerful & dangerous and has the potential to make your business a lot of money if used right.
Here go a shortlist of ways you can plant seeds on your business YouTube channel.
- Sales funnels
- Email list signups
- Affiliate links
- YouTube Ads
- Courses
- Software free trials
There are many more seeds you can plant for your business YouTube channel but these are the most common ones.
Turning YouTube Into A Sales Making Machine
After your start building momentum on your YouTube channel, you now need to look into ways to create sales funnels to your products or services. Everyone wont take action on it, but it worded and priced right, you can turn this YouTube channel into an additional stream of income that isn’t a liability.
You won’t see instant results overnight with YouTube. YouTube is a long term game that most businesses are not willing to play. Most businesses are looking for a quick fix overnight, which doesn’t work on YouTube.
Because of this barrier to entry, very few businesses are taking advantage of YouTube making this a great opportunity to enter into the game now.
Need expert advice on speeding up your business YouTube channels growth? Click the blue-button below for a free consultation!