Growing a startup can be very challenging. Especially when it comes to marketing & promoting your product or service. Even if your marketing budget is big or small, it can go away with the blink of an eye.
While it is good to run paid promotions across a variety of programs, the best source of traffic is organic traffic.
Why is organic traffic good for a startup?
First of all, people that find your service organically have a desire to purchase your product or service making this an easy and cheap avenue to acquire sales.
There are two places you can get organic traffic from. First from Google search & YouTube.
Today I am going to show you how you can take advantage of YouTube to create a sales funnel that gets customers at no expense.
This article will be broken down into 3 sections.
Establishing your purpose
Creating a gameplan
Executing the plan
Establishing Your Startup Purpose On YouTube
Your purpose will be the foundation of your startups YouTube channel. Creating a channel without a clear purpose or goal will make growing your brand’s presence difficult, time-consuming & confusing.
How do you establish a channel purpose? Easy follow the steps below!
Pick one of the bullet points below to complete the sentence. This is going to be the focus of your startup’s YouTube channel. Feel free to use anything you can think of.
The Purpose of my YouTube channel is to _ others about my product/service
- Entertain
- Educate
- Solve problems
- Sell
Congrats, you’ve just created your channel’s purpose! Now it is time to create an action plan so you can start getting sales!
Creating A YouTube Game Plan
When growing a start-up, your energy may be focused on other things such as customer service, improving the product or service and a million other things as well.
I want you to put effort into YouTube but not too much to where it distracts you from something more important.
How am I going to do this? Easy, create a simple uploading schedule!
When creating an uploading schedule you want to first pick a few days out of the week you can set aside an hour or two for YouTube. For start-ups, we recommended picking 1-2 days out of the week.
Any more than this will overwhelm you & less than that will make it harder to grow on YouTube.
After you have picked 1-2 days out of the week, its time to plan your content. This is where the purpose of your channel comes into play.
Read the purpose of your channel again & think of video ideas that relate to your start-up’s product or service.
Next you want to assign these video ideas to the days of the week you have set aside for YouTube. Keep on doing this till you have planned content 1 month in advance. It should look something like this.
Congrats now you are done creating your video uploading schedule!
Executing Your Plan
This is the part where a lot of people tend to freeze up. They have created their plan & are eager to start, but at the same time they are scared to post their first video. Its almost like they are scared of the unknown.
This is the number one killer of YouTube channels.
So how do we avoid this? Simple, follow my instructions below.
Before you start executing your plan, you want to post 2-3 videos showing your face, talking about your start-up & your channels mission/purpose.
Doing this simple exercise will make it a lot easier to start executing your video uploading schedule. It will help you build momentum, to start achieving great things on YouTube & generate sales.
As a YouTube consultant, I’ve noticed that the students who were able to complete this exercise always did better overall as far as views, subscribers & more importantly sales. Do not skip this step.
YouTube is an easy platform. All you have to do is post video, and the algorithm will handle the rest. Too many people focus on the small stuff. My advice is to just get it out there. Success is just 80% showing up!
Trend Watchers is a consulting agency that helps brands & start-ups, grow their presence on YouTube by taking advantage of trends while using some basic psychology.
If you will like professional help and assistance in growing your start-ups YouTube channel for long term dominance and growth, click the button below to schedule a free consultation.
Remember, success is just 80% showing up.