As a small YouTube channel, it may be hard to get views due to all of the high competition. Even in the smaller niches. Knowing how to use YouTube trends to get more views can be a game-changer for your YouTube channel.
Back when I had around 500 subscribers on YouTube a few years ago, I was in your shoes. After taking the time to spot a few YouTube trends, I made a few videos about them. Within a week, my channel received over 250,000 views in one day. Every day after that, my channel never fell under 50,000 views a day.
This taught me a lesson on the importance of trans & why you need to use them if you want to get ahead. In this article, I am going to share with you what I learned from my experience & how you can get similar results for your channel.
This article will be broken down into 4 sections
- Why do trends work so well?
- How to spot trends within your niche
- Creating systems & a plan to test trends at mass
- Getting your first viral video & scaling
Why Do Trends Work So Well?
Trends work with almost everything in life, but in this example we will be focusing on YouTube trends.
All trends go through the trend life cycle. You first have the early stages, the stages where momentum is built, the peak & fall.
The key to profiting off trends is to create videos in the early stages or right before the peak comes. Here go a visual down below.
By getting on a YouTube trend early, thee is going to be less competition. The less competition you have the higher your video will rank which is important.
You want your video to stay in this high ranking position, during the peak of this trend so you can get a quick boost of views & subscribers to your channel.
This is what makes YouTube trends extremely powerful.
How To Spot Trends Within Your Niche
Before you start researching for trends, you must have your niche established. This will make it easier for you to get your first viral video on YouTube.
Once you have your niche established, it time to start looking for trends.
How do we do this exactly? Simple, follow the steps below.
First you need to make a list of credible sources you can check daily for anything new within your niche. Here go a list of the most common places.
- YouTube channels
There are many more places you can look, but create a list of around 3 – 7 sources you can check daily.
After your sources are established, you need to review them daily to see if there is anything new within your niche. If there is, create a video about it.
Creating Systems & A Plan To Test Trends At Mass
When you look at most successful YouTube channels, they all have systems in place to post videos in mass.
This allows them to post trendy content fast without losing video quality. Major channels can do this through video series.
Here go example below
As shown in the image above, this channel can test multiple trending topics at the same time through this video series, increasing their chances of scoring a viral video.
You need to do the same thing if you are looking to use YouTube trends to get views.
Take about 5 – 15min to brainstorm 3 video series you can run on your YouTube channel.
After these video series are brainstormed, you now want to pick 3 days out of the week you can dedicate some time to YouTube.
Assign each of these video series ideas to one day. Keep doing this until you have a months worth of content planned. We recommend using Google Sheets for this task. It should look something like this.
After that, you should start to execute this plan immediately.
Getting Your First Viral Video & Scaling
Getting your first video wont happen overnight. it will take about 10 – 15 videos before you start to see any real momentum.
After you sticking with your uploading schedule for a few months, depending on the trends you found & when you uploaded your video, you should have a semi-viral video.
Even if you have hit your first viral video, you need to keep posting to your video series consistently to maintain your channels momentum. This will allow you to get even bigger viral videos so you can reach more people.
Using YouTube trends to get views, is the best strategy for growing your YouTube channel in 2020, and beyond. All of the other methods work, but it will take you years before you start to see any progress.
Need help spotting trends? Try Trend Watchers for free. Trend Watchers helps small channels spot YouTube trends early while there is little to no competition.
Click the blue-button down below to start profiting off trends now!