Do you like watching beauty makeup tutorials or challenges? If so, you’ve probably watched one of James Charles videos on YouTube. James Charles is a beauty YouTuber that does other influencers or celebrities make up on camera. He also does a variety of make up challenges & games with often himself or friends.
In the video below, we break down exactly how James Charles got over 18.8 Million subscribers by taking advantage of trends within the beauty community on YouTube.
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