Market Problem 🤔
People/companies only expose the good side of their success. They rarely talk about the good, bad & ugly.
Leverage your story as a marketing tool to help drive growth & help others.
How Do I Profit Off This? 💸
For Entrepreneurs / Business Owners
Share your metrics online. This is often common among startups but some of the most common metrics shared are revenue, profit, churn, and cost per customer acquisition.
On the down side, you would be exposing yourself to competition & potentially new competitors but these metrics can be leverage to better market your brand or service.
One of the pros about companies with verified open metrics is that they usually don't have anything to hide and are very upfront with their strengths & weaknesses.
These could potentially make great long term investments.
For Blog Owners/Content Creators
Every now and then, show your audience how much you make on a monthly or annual basis. Show the behind the scenes of what it takes for you to push out a new piece of content.
Doing this will better build the bond between you and your audience.
For Those In Ecommerce
Having a strong mission statement + sharing your metrics to the public can be used to build a online brand your customers can trust.
Early Adaptors 🧍
Read this article on how Convert Kit used open metric & a few other tactics to grow their SaaS to over 2 Million MRR.
Future Predictions 📅
As it becomes easier to start your own business, incorporating things such as focusing on social issues & being transparent will become more popular and could sometimes be the different between your brand making it or not.
What Are You Waiting For? 😤
There are opportunities all around you. Go get them!
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