Major Opportunities Created 11/18/2020
Podcast Advertising
Market Problem 🤔 Advertisers are always looking for "the next big marketing channel" to take advantage of.
Solution 🤯 Turn into the under tapped market of podcasts.
How Do I Profit Off This? 💸
For Entrepreneurs / Business Owners There are podcasts in almost every industry. There's even podcasts for swimming pools!
If you have the time, create a podcast within the industry of your expertise. This will enable you to reach and connect with some of the top people in your industry in the form of a "interview". For Investors Invest in startups or companies that are making long term bets in the podcast space.
A good company to look at is Spotify. In the year 2019, Spotify spent over $404 million dollars in acquiring companies in the podcast space.
You can read more about this here.
They even signed Joe Rogan for a speculated $100 million dollars to post exclusively on their platform. For Blog Owners/Content Creators Content creators and blog owners have it the easiest in this space due to their audience that already exists (if you have one). All you would need to do is setup a few things and your ready to start monetizing your podcast.
*Note* Make sure your niche is laser focused. This will make it easier to sell ad space. For Affiliate Marketers There are better opportunities out there for those focused solely on affiliate marketing. For Those In Ecommerce If your store is based around a specific niche, a podcast would make sense for the purpose of building & maintaining an audience. Other than that, we believe there are better opportunities out there.
Future Predictions 📅
As more creators & platforms that connect podcast owners and advertisers flood the market, the ability to advertise directly to your ideal customers will increase greatly.
This is key for maximizing conversions, instead of targeting a random pool of people.
What Are You Waiting For? 😤
"Excuses will always be there for you, opportunity won't."
- Unknown
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