Market Problem 🤔
Growing a SaaS startup is difficult and often expensive.
Join a Marketplace to take advantage of their customers to give your startup a head start.
Thanks to solutions such as no code and integrations, creating a software as a service has never been easier and cheaper.
Though, creating a SaaS is the easy part. Finding users for your startup is where the real fun begins =).
Marketplaces depend on vendors to provide their customers a variety of services and goods to select from. This helps them stand out from their competition. Here go a list of some popular market places.
Marketplaces and software companies need each other in order to win. Failure to do so could mean the difference between succeeding or feeling.
Case Study - Trend Watchers
After Trend Watchers released its platform we only had about 100 beta testers with no revenue coming in.
We were still unsure if the idea was going to work on so for fun we applied to a few different software marketplaces.
Roughly about a month later we heard back from one. According to online sources they have a 96% rejection rate and somehow we still got in with a project that was halfway complete.
After fixing a few key errors with a platform we eventually launched on this software Marketplace and it gave us the users for feedback plus revenue to turn Trend watches into what it is today.
Without this software Marketplace, Trend watches would've been one of those 90% of businesses that fail within the first year.
If you are thinking about starting or gain traction with a SaaS, think of ways you can integrate marketplace marketing into your strategy to increase sales & get more users for feedback.
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