Here going an example from my personal life.
So we've all purchased online courses before. I purchased/watched over a dozen different courses but the course I purchased from consulting.com was different.
First of all they had a private Facebook group I was able to join. This group had a great culture that always celebrated others successes and had a good accountability partner program.
This group was part of the "consulting.com" experience. Not only that but consulting.com's course was the only one that sent me a physical box with goodies that assisted me when going through their course.
Out of all the courses I purchased, no one has done this to me and it definitely did enhance my experience when going through their course.
Here go box they sent me.