 Business Opportunities Created 12/07/2020
Text-to-buy
Market Problem 🤔 Thanks to the Covid-19 pandemic, people are looking for easier ways to purchase items without physically going to a store.
Solution 🤯 Turn their text messages into a shopping cart.
How Do I Profit Off This? 💸
For Entrepreneurs / Business Owners If you already have an existing audience or customer list, look into building your own SMS marketing campaign where you push out exclusive deals to customers over text. These deals can be freebies or discounts.
Tip: If you do not own your own SMS marketing list, you can do so by asking customers to join it through any form/surveys you may have. You could also give away something for free (loss leader). For Investors Your best bet is to look into investing in platforms that provide the SMS & SMS order fulfillment (such as Shopify & Zapier).
You really wouldn't benefit having your own SMS list unless you were to have a business/audience you reach out to on a regular basis. For Blog Owners/Content Creators Besides creating content on how to set this up across multiple software's, there are better opportunities for content creators to take advantage of.
Text-to-buy could be used to notify your audience on new social media posts though. For Affiliate Marketers Look into joining a affiliate program with a SMS company that has a good reputation. I've used a few in the past that failed to provide quality results. For Those In Ecommerce For those with online stores, look into integrating text-to-buy into your customer retargeting methods. This is very powerful if you list contains people who have already purchased from you. Chance of them doing another purchase is very high.
Remember, the biggest expense in ecommerce is the marketing.
Early Adaptors 🧍
Future Predictions 📅
As shipping becomes faster, the need to purchase stuff online will continue to increase. Sending offers directly to peoples text messages just makes the process even simpler.
What Are You Waiting For? 😤
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